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We Make It Make Sense
University Communications and Marketing (UCM) is Western Washington University’s central resource for marketing strategy, storytelling, brand stewardship, and digital communications. UCM works in partnership with colleges, divisions, and programs to ensure Western presents a clear, authentic, and unified voice across websites, campaigns, publications, and media.
As part of University Advancement, University Communications and Marketing provides centralized strategy and creative expertise for the entire university. We tell Western’s story with clarity and consistency to strengthen recruitment, engagement, and philanthropy.
Use the Western Brand
This guide is your roadmap to representing Western with clarity and consistency. Use it to align your work with WWU’s voice, visuals, and values.
Share A Story
Have a story to tell? Share it with University Communications and help showcase what makes Western remarkable.
Build A More Accessible Western
Learn how to create digital content that’s inclusive and user-friendly for everyone.
Recent Waves We've Made
WebTech gives WWU's websites a new look
Western’s received its first major visual refresh in seven years. The updated theme brings a modern look and improved usability, making Western’s digital presence more accessible, user-friendly, and engaging.
Read more in Western Today
Find Us On Social
We love seeing Western through your eyes! Whether it’s your latest research breakthrough, a snapshot of campus life, or an adventure beyond Bellingham, share your moments with #MakeWavesWWU and tag @westernwashingtonuniversity. Your story could be featured on our official channels and inspire future Vikings.